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Hello Reader,

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2025: Your Year

More Than Style, It’s a System

Your Signature Style isn’t just about how your content looks—it’s a system. It’s the way you show up on social media, blending your brand elements with strategy, post types, engagement practices, and your unique personality. It’s about being seen as you.

While we won’t cover the whole system today, I’ll share five actionable steps to kickstart your Signature Style in 2025. A great way to jumpstart your Signature Style in 2025 is to hop into the Signature Style Intensive which will help you understand how to show up on social media, eliminate the overwhelm that is usually associated with content creation, and finally be a leader in your niche instead of being the best kept secret.

Take Action

Here’s the truth: so many people want to learn, but few are willing to take action. If you’re not taking action, you’re not moving forward—it’s as simple as that.

Success is built on small victories, and those victories only come when you take the first step.

Ready to start? Let’s dive into five action items that will help you build a solid foundation for your Signature Style and show up as a thought leader in your space.

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5 Actionable Steps to Develop Your Signature Style

1. Get Specific

Ask yourself:
- Who do you serve, and how do you serve them?
- How has your unique solution helped them?
- Why did they choose you?

Action Item: Interview at least three former clients. Focus on these questions, but also pay attention to the language they use, how they describe their challenges, and where they see themselves in their journey.

2. Gain Clarity

It’s time to uncover what makes you the choice for your ideal clients. Understanding why people choose you will help you create content that truly resonates.

Action Item: Ask three current clients why they decided to work with you instead of someone else. Their answers will guide your messaging and highlight what makes you unique.

3. Identify Your Secret Sauce Evaluate your competitors: How do you compare Where are they ahead of you? Where do you outperform them? Look for gaps in the market—those are your opportunities to shine. ​

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Action Item: Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for two competitors. Use this to identify where you can stand out.

4. Highlight Your Unique Actions

Think about the ways you go above and beyond in your business:
- What do you do that others in your niche don’t?
- Why do these actions matter, and how do they set you apart?

Action Item: List three things you do differently and brainstorm how you can turn them into content or offerings that directly solve your clients’ problems.

5. Embrace Your Values

What do you believe that challenges the norms in your industry? These values are key to differentiating yourself and building a style that feels authentic and bold.

Action Item: Spend 15 minutes journaling about your “why.” Reflect on how your business supports that mission and why it matters to your audience.

Build Your Foundation

These five steps are just the beginning. They’ll give you a framework to develop a Signature Style that helps you stand out and build trust with your audience. If you’re ready to take it further join the Signature Style Intensive It is time to uncover the special sauce that makes you the Meryl Streep of your coaching niche, That’s all!

All of this is included in your Signature Style Intensive:

Tailored Strategies

We don’t do cookie cutter, you will get a 20-30 page report complete with custom strategies, slogans and art to help you set your brand apart. Nothing cookie cutter about it!

Putting an end to Second Guessing

Say goodbye to uncertainty and welcome in a whole new you that is confident, unstoppable and most of all real AF.

You Were Never A Background Singer

You have an abundance of knowledge to share and its time you step out of the shadows and change the damn world already.

Streamlined Content Creation

All the tools, strategies, and workflows needed to create content without a second cup of coffee or third breakdown.

That Coach

Become THAT coach! The one that sets the trends and turns the heads of others

Signature Membership

Win on Social Media with a Signature Style​
For just $39/month, you’ll get:
- Tools to develop your Signature Style.
- Strategies to stand out online.
- Support to meet your short-form video needs and beyond.

​I’m Ready to Join​

2025 is your year. Let’s make it happen!

Keep Creating,

Jonathan