VIP Status Newsletter

Hello Reader, A couple of weeks ago, I presented a class on how to Banana Ball Your Business, and I wanted to share with all of you some of the takeaways and questions you can ask yourself to create a Banana-worthy business. its a fun way to enter the new year. Banana Ball Marketing: 5 Lessons Coaches Can Steal to Get Seen Banana Ball is baseball… if baseball stopped taking itself so seriously and started treating the fan experience like the main event. And that is exactly why it’s a...

Hello Reader, I hope you get a little rest, a little joy, and at least one moment where nobody asks you to “circle back” on anything. One of the biggest (non-biz) things for me in 2025 has been the dramatic shift in my pet situation. I entered 2025 with a set of 13 year old puggles, one had been sick for nearly a year and the other, old but happy go lucky... I swear his tail was never down! Sadly, in July Ryder (the happy go lucky one) got really sick over a weekend, and by the time I got him...

Hello Reader, So this is a reset for you. These are the Instagram basics that are so simple they often get ignored. Start here and you will immediately feel less scattered and more in control. Who You Posting For? Post for your ideal client, not for other coaches If you are secretly trying to sound smart for other coaches or people from your old industry, your content often flies right over your ideal client’s head. Your ideal client is usually thinking: “What am I doing with my life” “Why is...

Hello Reader, I recorded a slightly unhinged episode of Story Lab this week and I want to bring the heart of it straight to your inbox, because it matters for your business. Here is the whole point: Every offer you sell is a transformation story. You take someone from sad to happy. From problem to problem solved. That is it. That is the job. The mistake almost everyone is making Most coaches, service providers and experts are doing one of these two things: They never talk about the “sad” at...

Hello Reader, Let’s give your social media a little TLC before the year wraps up. Look, this isn’t about a massive overhaul or a 30-page plan (though, guilty as charged, I’ve made those before). Think of it as a mini end-of-year reflection, the kind that helps you make next year your best yet without breaking out the spreadsheets. Grab your coffee, your wine, or your mimosa, and let’s dive in. Revisit Your Goals (and Laugh at January You) Remember when you said, “This is the year I’m going to...

Hello Reader, Why Stories Stick & How to Make Yours Unforgettable Sometimes you meet someone and five minutes later you can’t remember their name… but you do remember the story they told about their dog stealing a rotisserie chicken off the counter? Yeah. That’s not just you. That’s your brain doing what it was built to do. The truth is, humans are wired for stories. We’ve been telling them for over 30,000 years, way before TikTok, Instagram, or even writing. Stories are how we’ve always...

Hello Reader, Infographics Aren’t Just Pretty — They’re Power Moves for Coaches Who Want to Get Noticed You didn’t leave your 9–5 to post boring content that no one saves. And you definitely didn’t start your coaching biz just to sound like every other coach on the internet. So how do you stand out when your audience is skimming, scrolling, and overwhelmed by noise? Infographics. They’re not just cute graphics. They’re high-impact visuals that help you teach, inspire, and brand yourself all...

Hello Reader, What Hill Are You Willing To Die On? Why Knowing Your Core Values Is the Key to a Signature Style That Actually Feels Like You You can have the prettiest color palette, the sassiest brand voice, and the most carefully curated feed on the planet, but if it’s not rooted in your actual values, it’s going to feel… off. Like, copy-paste-from-Pinterest levels of off. So let’s talk about values. Not the “corporate mission statement” kind. I’m talking about the soul-level stuff. The...

Hello Reader, Trends Are Lazy Marketing Let’s call it like it is: being trend-obsessed is the fast food of marketing. Flashy, yup. Addictive, absolutely! But it won’t build a brand people crave. Every time I see a brilliant coach or service provider wasting hours trying to recreate the latest lip sync or audio trend, I literally scream, “Trends don’t grow businesses. Strategy does.” Here’s the real deal: Trends Are a Treadmill They move fast. You jump on one, and by the time it lands, the...