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Hello Reader, Why Taylor's Stories Stick With Us Taylor’s stories land because she follows principles that anyone can apply: She knows her audience.She doesn’t just tell stories she wants to share. She tells stories her audience will relate to. Her fans see themselves in her heartbreaks, wins, and awkward moments. Coaching Example: Instead of saying “I landed my first client,” say, “I remember staring at my inbox, heart pounding, when I saw someone finally said yes to working with me. My...

Hello Reader, How Taylor Swift Turned a Podcast Interview into a Masterclass in Storytelling Ever wonder why Taylor Swift can tell a story and suddenly millions of people feel like she’s singing directly to them? That’s not luck. That’s skill. And here’s the best part: you don’t need to be a global superstar with a stadium tour to learn this. You just need to understand why her storytelling works and how to adapt it for your audience. Last week, Taylor joined Travis and Jason Kelce on the New...

Hello Reader, Rules of Being Unforgettable Because famous fades, but unforgettable leaves a mark. Let’s get something straight, you don’t just wake up one morning, stumble onto Instagram, and suddenly become unforgettable. That’s not how it works. Unforgettable is built. On purpose. With intention. Over time. And here’s the thing nobody tells you, most people are chasing the wrong thing. They’re running after likes, trends, and quick wins, while the truly unforgettable are busy laying bricks...

Hello Reader, How to Slay Your Social Media Fears Most of us show up on social media with one eye on validation and the other on judgment. But guess what? That drama keeps you hiding when what you want to do is connect, attract clients, and let your voice be seen. Here’s your guide to understanding the fear, and kicking it to the curb. Fear of Judgment & Criticism What it is: You worry people will analyze, misunderstand, or outright bash what you post, maybe even cancel you for old opinions...

Hello Reader, Newsjacking vs. News Hacking: How to Ride a Trend Without Crashing Your Brand You know that moment when a headline hits and every brand suddenly jumps into the conversation like it’s a group text they weren’t invited to? That’s newsjacking. When done well, it gets you seen. When done wrong, it makes you look like you’re trying way too hard. Let’s break it down and talk about how to actually use trending content without tanking your trust. So, what even is newsjacking?...

Hello Reader, The Secret to Being Relatable Online Let’s talk about the content you’re probably skipping because you think it’s “too boring” or “not polished enough.” Yep, we’re looking at you, behind-the-scenes content. Those moments between the photoshoots, the launch prep, or the five-minute pep talk you give yourself before hitting “record.” Most coaches push this kind of content to the side because it feels too casual, too messy, or not “expert” enough. But here’s the truth:...

Hello Reader, The Story Lab 🔥 The Story Lab is officially live and we’re kicking off with stories that demand to be heard. Let’s be real, you’ve probably heard a million times that you “need to share your story” if you want to grow your brand or make an impact. But no one tells you how to do it. Or what parts to share. Or how to do it without feeling exposed and emotionally wrung out. That’s one of the reasons I created The Story Lab. It’s not just a podcast. It’s a movement for creators,...

Hello Reader, If you’re a coach, service provider, or personal brand and you are in your second act, you’ve likely heard that storytelling is the secret sauce to standing out online. I say it all the time myself. Copy of Untitled (1920 x 1080 px) But here’s the deal: not every story belongs in your content. In fact, oversharing the wrong kind of story can sabotage your credibility, overwhelm your audience, or completely backfire. So let’s break down the kinds of stories you shouldn’t share on...

Hello Reader, Get 50% Off on the Intensive Until Saturday, July 5, 2025! If posting feels like a waste of time, read this. Get 50% Off Until Saturday, July 5, 2025 Have you ever stared at a half-written Instagram caption thinking... “What’s the point? This won’t get seen anyway.” And yet, there you are tweaking fonts, rewriting hooks, and second-guessing everything. You’re not alone. This is exactly where so many smart, talented coaches get stuck. You’re amazing at what you do, but when it...