VIP Status Newsletter

Hello Reader, How to Slay Your Social Media Fears Most of us show up on social media with one eye on validation and the other on judgment. But guess what? That drama keeps you hiding when what you want to do is connect, attract clients, and let your voice be seen. Here’s your guide to understanding the fear, and kicking it to the curb. Fear of Judgment & Criticism What it is: You worry people will analyze, misunderstand, or outright bash what you post, maybe even cancel you for old opinions...

Hello Reader, Newsjacking vs. News Hacking: How to Ride a Trend Without Crashing Your Brand You know that moment when a headline hits and every brand suddenly jumps into the conversation like it’s a group text they weren’t invited to? That’s newsjacking. When done well, it gets you seen. When done wrong, it makes you look like you’re trying way too hard. Let’s break it down and talk about how to actually use trending content without tanking your trust. So, what even is newsjacking?...

Hello Reader, The Secret to Being Relatable Online Let’s talk about the content you’re probably skipping because you think it’s “too boring” or “not polished enough.” Yep, we’re looking at you, behind-the-scenes content. Those moments between the photoshoots, the launch prep, or the five-minute pep talk you give yourself before hitting “record.” Most coaches push this kind of content to the side because it feels too casual, too messy, or not “expert” enough. But here’s the truth:...

Hello Reader, The Story Lab 🔥 The Story Lab is officially live and we’re kicking off with stories that demand to be heard. Let’s be real, you’ve probably heard a million times that you “need to share your story” if you want to grow your brand or make an impact. But no one tells you how to do it. Or what parts to share. Or how to do it without feeling exposed and emotionally wrung out. That’s one of the reasons I created The Story Lab. It’s not just a podcast. It’s a movement for creators,...

Hello Reader, If you’re a coach, service provider, or personal brand and you are in your second act, you’ve likely heard that storytelling is the secret sauce to standing out online. I say it all the time myself. Copy of Untitled (1920 x 1080 px) But here’s the deal: not every story belongs in your content. In fact, oversharing the wrong kind of story can sabotage your credibility, overwhelm your audience, or completely backfire. So let’s break down the kinds of stories you shouldn’t share on...

Hello Reader, Get 50% Off on the Intensive Until Saturday, July 5, 2025! If posting feels like a waste of time, read this. Get 50% Off Until Saturday, July 5, 2025 Have you ever stared at a half-written Instagram caption thinking... “What’s the point? This won’t get seen anyway.” And yet, there you are tweaking fonts, rewriting hooks, and second-guessing everything. You’re not alone. This is exactly where so many smart, talented coaches get stuck. You’re amazing at what you do, but when it...

Hello Reader, Let’s talk about your profile for a second. You know… the little intro space on your Instagram or LinkedIn that’s supposed to hook people in and make them instantly want to work with you? Here Are 5 Things That Will Make Your Profile Stand Out (For All the Right Reasons): Get Specific About Who You Serve + How You Serve Them You’re not for “everyone.” And saying things like “helping you live your best life” tells me nothing. Say it clearly: I help midlife coaches get visible...

Hello Reader, Show Up With No Burnout Being consistent on social media has become the new hustle culture badge of honor. Post every day. Engage for an hour a day. Batch a month of content on Sunday night. C'mon now, that is not possible for everyone... you people be crazy!!!! If you’re a coach, strategist, or service provider who’s already juggling clients, content, and maybe a second-act life pivot, you don’t need another all-consuming routine. You need a system that works for you, not one...

Hello Reader, Let’s have an honest moment— How many times have you heard, “Just be authentic" when your content wasn’t landing? When your audience wasn’t responding? When you were pouring your heart out and still… feeling invisible? Copy of Untitled (1920 x 1080 px) And did that help you? Yeah, probably not! I get why “authentic” became the golden rule. It was meant to free us from the filters, the fake it ‘til you make it, the corporate-sounding captions. But somewhere along the way, it got...