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Hello Reader,

Let’s talk about your profile for a second. You know… the little intro space on your Instagram or LinkedIn that’s supposed to hook people in and make them instantly want to work with you?

Here Are 5 Things That Will Make Your Profile Stand Out (For All the Right Reasons):

Get Specific About Who You Serve + How You Serve Them

• You’re not for “everyone.” And saying things like “helping you live your best life” tells me nothing. Say it clearly: I help midlife coaches get visible online and grow their dream business with standout content and a signature presence.

TIP: Use language your dream clients would use when they Google their problems at 2 a.m.

Show Off What Makes You Different (Yes, Even the Weird Stuff)

• Your quirks are your secret weapon. If you’re the former lawyer turned breathwork coach with a love for true crime podcasts and big earrings — bring that vibe into your brand. People want to connect with you, not a polished cardboard cutout.

REAL TALK: If your bio sounds like ChatGPT wrote it in “professional mode,” it’s time for a rewrite.

Make Sure We Can See Your Personality in Your Content

• You don’t need to be loud, but you do need to be clear. Show up in your content the same way you show up on Zoom calls with your favorite client. That energy? That’s your brand.

Ask yourself: Would someone be able to hear your voice just from reading your captions or watching your Reels?

Repeat Your Core Message (Yes, You’re Allowed to Say It More Than Once)

• You know that thing you want to be known for? SAY IT. A lot. We don’t get tired of hearing people say things we need to hear. We just need to hear it in slightly different ways until it clicks.

This is how you go from “random coach on the internet” to “ohhh, I know her she’s the one who… [insert your magic here]”

Develop Your Signature Style

• This is your vibe, your look, your recognizable voice, and the visual cues that make your profile instantly feel like you. It’s not about being trendy, it’s about being consistent and unmistakable.

Your signature style is how people remember you and remember to refer you.

Inside the Signature Membership, we go deep into this.

We help you:

• ✅ Define your unique visual presence
• ✅ Write a bio that gets attention AND conversions
• ✅ Nail your message so it sticks
• ✅ Build content around your brand identity (not random trends)

So if you’re tired of feeling invisible online, let’s change that. This isn’t about chasing clout — it’s about building a business that gets seen, remembered, and booked.

Keep Creating,

Jonathan