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Hello Reader,

A couple of weeks ago, I presented a class on how to Banana Ball Your Business, and I wanted to share with all of you some of the takeaways and questions you can ask yourself to create a Banana-worthy business. its a fun way to enter the new year.

Banana Ball Marketing: 5 Lessons Coaches Can Steal to Get Seen

Banana Ball is baseball… if baseball stopped taking itself so seriously and started treating the fan experience like the main event.

And that is exactly why it’s a marketing masterclass.

If you are a coach in your second act, building a business you actually love, this matters because social media right now feels like a loud mall food court.

So let’s borrow what works.

1) “Fans First” is not a cute phrase. It’s a business model.

Banana Ball lives by “Fans First.” Most brands say they care about their audience… then they:

• make it hard to understand what they do
• make the offer feel vague
• post content that sounds like a motivational screensaver

Fans First means you design everything around how your people actually behave.

For your people, that means:

• clarity over cleverness
• structure over chaos
• momentum over perfection

If your potential clients have to work to understand you, she’s gone.

2) Remove friction like it’s your full-time job

Banana Ball asks: what are people complaining about, and how do we remove it?

That is the whole game for you too, what are your people struggling with, how can you remove those struggles to give them one less thing to worry about.

• Make sure they can pay for your offer in one easy step
• Answer your DM's regularly and don't forget that extra hidden box
• Be clear about you offer to eliminate FAQs
• Create and post content that answers commonly asked questions
• Be available to help your potential clients

Here’s the move: pull up your last 10 DMs and comments. What are people asking about or annoyed by? Remove the friction on those things first.

3) Your promise is not a tagline. It’s a felt experience.

One of the biggest takeaways: deliver on your promise.

Your promise is the feeling someone gets when they interact with you.

If your promise is clarity, your content should feel like a deep exhale. If your promise is confidence, your content should feel like a strong hand on the back. If your promise is simplicity, your content should not require a 12-step onboarding just to start.

And yes, you can have a proven pathway without being responsible for someone’s results. Your job is to make the pathway easier to follow.

4) Depth beats reach. Every single time.

Banana Ball isn’t trying to please everyone. It’s trying to create raving fans. That is the secret sauce for your business too.

Your goal is not “more views.” Your goal is “more people who stick.”

Ways to create deep engagement:

• a weekly recurring theme people can count on
• a signature segment you repeat (your people come back for the ritual)
• content built directly from audience questions
• simple CTAs that invite response, not performance

If you build depth, the algorithm becomes less scary. Because you are not relying on strangers to save you.

5) Experiment

Banana Ball succeeds because it tries things other leagues would never try. That’s your homework too.

Stop trying to look like every other coach in your niche. You want to be recognizable. Not just “good.”

Try:

• one signature visual element you use consistently
• one repeatable format your audience expects
• one bold POV you are willing to say out loud

You do not need more content. You need a stronger identity inside the content.

The Banana Ball Question That Punches You in the Face (Lovingly)

If you erased the rules in your industry, what would you do to make your audience’s experience ridiculously good?

And a follow-up: What would you do if you stopped trying to be impressive, and started trying to be memorable?

Keep Creating,

Jonathan