​

​

Hello Reader,

The Secret to Being Relatable Online

Let’s talk about the content you’re probably skipping because you think it’s “too boring” or “not polished enough.” Yep, we’re looking at you, behind-the-scenes content.

Those moments between the photoshoots, the launch prep, or the five-minute pep talk you give yourself before hitting “record.”

Most coaches push this kind of content to the side because it feels too casual, too messy, or not “expert” enough. But here’s the truth: behind-the-scenes content is what turns you from just another coach into someone people connect with, remember, and eventually hire.

If you’ve been stuck in content paralysis, or overthinking every post to the point of silence, this is your invitation to keep it simple and strategic. Behind the scenes isn’t fluff. It’s a powerful way to build trust, entertain your audience, and get booked without burning out.

Everyone Wants a Peek Behind the Curtain

You may think your content planning session or coaching call setup is nothing special. But your audience? They love that stuff.

We’re wired to be curious. Think about how much time you’ve spent watching “day in the life” videos, or clicking through someone’s story to see how they actually run their business. That curiosity? It works both ways.

Even the things you’ve done a hundred times are new to someone else. What feels routine to you feels exclusive and fascinating to them.

You don’t need to make your life more interesting. You need to stop hiding the interesting parts.

Behind-the-scenes content taps into that “I want to see how she does it” energy. It’s entertaining, it’s authentic, and it reminds your audience that there’s a real human behind the brand.

People Don’t Buy Perfect. They Buy Real.

Your dream clients are not looking for another coach with perfectly branded Reels and a curated highlight reel. They are looking for someone who gets them.

They want to know:

• Can she actually help me?
• Does she understand what I’m going through?
• Is she relatable enough for me to trust her with my goals?

And that connection doesn’t come from a posed headshot or a polished quote graphic. It comes from real moments. That behind-the-scenes voice memo. That video of your dog interrupting your Zoom call. That sticky note strategy stuck to your wall.

Sharing what’s real builds trust faster than any funnel.

Need Real Content Ideas

Yeah we have you covered, the Signature Style Monthly Report is packed with content ideas for all sorts of coaches and service providers, plus information on what stories to tell, and how to develop your Signature Style. For Just ten dollars you get hundreds of content suggestions (like 10 cents a suggestion). Click the link below to grab your copy.

Relatability Is a Visibility Strategy

Let’s be real. In a sea of sameness, relatability is what gets you remembered.

When people feel like they know you, they trust you. When they trust you, they start sharing your content, talking about you in DMs, and telling their friends, “You need to follow her.”

Relatability doesn’t mean oversharing. It means showing just enough of your world that your audience can see themselves in it. It makes you approachable, trustworthy, and top of mind.

And that? That’s visibility that converts.

Let’s Wrap It Up

Behind-the-scenes content is more than just “filler.” It’s the kind of content that connects. It entertains. It builds trust. And it helps you get seen and booked by the clients who are already watching—waiting for a reason to choose you.

So let them in. Share the coffee. Show the post-it notes. Talk about the behind-the-scenes pep talk you gave yourself this morning. It all matters.

Keep Creating,

Jonathan