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Hello Reader,

How to Make Repetition Work for You

There is a difference between mindless repetition and strategic repetition. You do not want to copy and paste the same thing everywhere all the time. Instead, you want to reinforce your core message in ways that feel fresh and engaging.

Here is how to do it effectively:

Stick to a Few Key Messages

Your audience should be able to recognize what you stand for instantly. Define the three to five core messages that you want to be known for and build everything around them. Whether you are posting on social media, writing an email, or creating a video, your content should always tie back to these key themes.

Want help deciding on your key messages and things you should be putting out? Grab access to the Signature Style Report to learn how to magnify your message, reach your ideal customers, and create engaging content that will be seen through the noise! All of that is in the monthly report.

Find Different Ways to Say the Same Thing

You do not have to use the exact same words every time. Tell stories, share client experiences, use bold statements, or break things down into bite-sized tips. Some people connect with facts, others with emotions, and others need real-world examples before something clicks. Repeating your message in different formats helps it reach a wider audience.

Weave it into Everything You Do

Repetition should not be limited to one platform. It should be a core part of your website, emails, social media captions, presentations, and even conversations with potential clients. The more places people hear your message, the more they associate it with you.

Own Your Signature Phrases

A great way to make repetition feel natural is to develop signature phrases or concepts that people associate with you. Maybe it is a specific way you describe your process, a catchphrase you always say, or a unique name for your framework.

An example of what I do is “Posted is Better Than Perfect.” These become shorthand for what you do and make you instantly recognizable.

Trust Your Audience Needs to Hear It Again

You might feel like you have said something a hundred times. Your audience has probably only heard it a handful of times. If it is important to your brand, keep saying it. Keep reinforcing it. Keep showing up with the same energy and conviction every single time.

Repetition is What Makes You Unforgettable

The brands that stand out are not the ones trying to reinvent themselves every five minutes. They are the ones who plant a flag, claim their space, and repeat their message until the right people cannot ignore them.

Next time you hesitate to repeat yourself, remember this, the people who need to hear your message are not tired of it yet. They are just starting to notice.

Keep saying it. Keep showing up. Own your voice.

Soon, they will not just remember you, they will choose you.

Keep Creating,

Jonathan