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Hello Reader,

Your Style Shouldn’t Feel Like a Costume

Have you ever posted something that looked great… but didn’t really feel like you?

Maybe you saved that inspo post from a coach you admire, slapped on some similar colors and a caption template, and boom. It looked the part. But behind the scenes, you were wondering: “Is this even me?”

If you’ve been trying to “find your voice” or create a signature look, but it’s starting to feel like a costume… you’re not alone.

Here’s the truth: Your Signature Style shouldn’t feel like you’re performing. It should feel like slipping on your favorite outfit. The one that makes you walk a little taller and speak a little louder—because it feels like you.

Here’s how to start building that:

✅ Make it personal, not perfect.

✅ Lean into your personality, not Pinterest.

✅ Focus on the vibe not just the visuals.

Want to try something simple today? Take a second and list 3 words people use to describe you. Now scroll through your last few posts—do they reflect that energy?

If not, don’t worry.

Part two is coming soon with a few more ways to create a style that doesn’t feel fake or forced. You’ll want to keep an eye out for it.

If you’re already thinking “Okay but I still don’t know what my style even is,” I’ve got something that’ll help. The Signature Style Membership is a great place to start. This group based membership gets you the details on what to do and a support team to help you do it.

Keep Creating,

Jonathan