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Hello Reader,

Trends Are Lazy Marketing

Let’s call it like it is: being trend-obsessed is the fast food of marketing.

Flashy, yup. Addictive, absolutely! But it won’t build a brand people crave.

Every time I see a brilliant coach or service provider wasting hours trying to recreate the latest lip sync or audio trend, I literally scream, “Trends don’t grow businesses. Strategy does.”

Here’s the real deal:

Trends Are a Treadmill

They move fast. You jump on one, and by the time it lands, the algorithm’s already bored. If you’re building your content strategy around the latest trend, congrats you’ve become a full-time entertainer, not a business owner.

Trends Don’t Build Brand Recognition

That trending sound might get you some quick views… But do people remember you? Do they recognize your work when it shows up again? Or are you just another “coach who pointed at text boxes in a reel”?

You’re Lost in the Echo Chamber

When everyone’s doing the same thing, no one stands out. You’re not building a recognizable voice, you’re blending in. Blending in is never the goal, we want you to stand out.

It Attracts the Wrong Audience

Trendy content often pulls in casual scrollers, never serious buyers. If your content is built on virality, not value, don’t be surprised when you’re not getting the DMs, bookings, or buyers.

It Feels Fake

If you’re forcing yourself to lip sync, dance, or copy a trend that makes you cringe? That awkward energy shows. People can smell performance over authenticity from a mile away. And it repels more than it converts.

So… Are Trends Always Bad?

Nope. Trends can work if they align with:

• Your message
• Your tone of voice
• Your visual identity
• And most importantly your Signature Style

When you lead with style and strategy, you can use trends, without becoming dependent on them.

But if you’re out here chasing every new thing just to stay visible?

That’s not a content strategy. That’s desperation with a ring light.

Want to actually grow? Start with your Signature Style. That’s how you create content that builds trust, turns heads, and gets clients without burning out or blending in.

Grab the Guide to Getting Your Audience Obsessed, it is the first step to becoming Unforgettable with you Signature Content Style!

Keep Creating,

Jonathan