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Hello Reader,

How to Define Your Signature Style So You Become Instantly Recognizable

Are you a coach ready to finally stand out on social media but overwhelmed by where to start? You're not alone. Imagine effortlessly scrolling Instagram and instantly recognizing someone's content without even seeing their name. That's the power of a killer signature style and it’s completely achievable for you too!

​In this episode of Coffee Social, Jonathan Howard and Mimi Langley shared the secrets of creating your own unforgettable signature style.

What Exactly is a Signature Style?

Think of your signature style as your personal branding fingerprint. It’s your unique and consistent way of showing up online and in your coaching business. But it's more than just logos and brand colors; it’s about expressing your authentic self through:

• Visual elements: clothing, colors, props
• Consistent messaging: themes, topics, and your core values
• Strategies you utilize on social media
• Your unique stories
• Your personality

For the eager entrepreneur looking to reinvent yourself, the upcoming Signature Style Challenge is a great opportunity for you establish your own unique Signature Style.

Why Having a Signature Style Matters

You're done blending into the crowd and feeling invisible online, right? Your signature style is your secret weapon to:

• Instantly capture attention and stop the dreaded doom-scroll
• Build credibility and consistency with potential clients
• Become memorable, leading to more client inquiries and conversions

As Jonathan perfectly summed it up, "It’s how you become known for something special, distinguishing yourself in a crowded digital world."

Step One: Pick Your Visual Cue

The quickest way to define your signature style is by selecting at least one visual cue that feels natural and empowering for you. This could be:

• A specific accessory (think Jonathan’s iconic hat)
• A distinctive makeup look (Taylor Swift's bold, red lipstick)
• A meaningful prop or setting (Jonathan's nostalgic rotary phone)

Your visual element should resonate deeply with your ideal clients who crave authenticity and relatability.

Examples to Spark Your Own Signature Style

Here are inspiring examples of recognizable signature styles:

• Taylor Swift: Her red lipstick symbolizes confidence, boldness, and femininity.
• Miley Cyrus: Evolving from youthful rebellion to chic, playful sophistication, her style tells her story clearly.
• Jonathan Howard: Uses his hat and rotary phone to resonate with coaches aged 40-60, evoking nostalgia and shared experiences.
• Mimi Langley: Known for her cozy blanket and relatable catchphrase: "Once a moderator, always a moderator."

Each of these styles is distinctive and immediately connects to its ideal audience, exactly what you want for your coaching business.

How to Define Your Signature Style

Feeling stuck? Here's a simple guide:

1. Tune into your ideal client: Consider what they appreciate visually and emotionally. What connects deeply with them?
2. Reflect authentically: What feels genuinely you? Maybe it’s your favorite morning latte mug, your love for pastel colors, or even your signature earrings.
3. Test and Refine: Experiment and see how your audience responds. Remember, consistency is key.

Jonathan’s golden advice: "Your content should always feel authentically you."

Overcoming the Overwhelm

As someone who tends to overthink social media and struggles with consistency, the idea of a signature style might feel intimidating. But here’s the good news: having a clearly defined style simplifies content creation and builds confidence. It allows you to post without overthinking and starts attracting clients who truly resonate with you.

Ready to Stand Out?

Are you ready to finally create a cohesive, captivating signature style that makes you irresistible to your dream clients? Join the Signature Style Challenge for just $5.00! ​

• Are you tired of pouring your heart into your business only to feel invisible online?
• Do you have amazing expertise or products but still feel like the best-kept secret in your niche?
• It’s frustrating when you know you’re great at what you do, yet hardly anyone knows you exist. You’re posting on social media, trying to stand out, but your brand just isn’t screaming
  for you – and it’s costing you opportunities and clients.

It doesn’t have to be that way. Enter the Signature Style Challenge – a bold, fun 7-day challenge designed to help you finally nail down your unique brand style and step into the spotlight.

Keep Creating,

Jonathan