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Hello Reader,

When it comes to building a thriving business, few things are as important as knowing exactly who you’re talking to. Your ideal customer isn’t just a random demographic or a vague persona – they are the heartbeat of your business. Heck, I believe you need to give them a name so you can visualize them.

By understanding who they are, what they’re facing, and what they’re dreaming about, you’re setting yourself up to craft a business that resonates, sells, and grows.

Here’s why nailing down your ideal customer is foundational and how you can start doing it today.

Speak Their Language

Ever tried to connect with someone, but it felt like you were speaking two completely different languages? That’s what happens when you don’t understand your ideal customer. The words you use in your marketing should mirror the words they use to describe their struggles and aspirations.

Actionable Tips:

Read the comments and DMs they send you. What phrases or problems keep coming up?

Listen to how they describe their pain points in conversations or with other people in your niche.

Use their language directly in your content so they feel seen and understood.

Use social audio as a place for research go into rooms where your ideal audience is and LISTEN carefully.

When your audience reads or hears your content and thinks, “Wow, that’s so me,” you’ve nailed it.

Develop Content That Speaks to Them

Need help creating content that resonates with your audience? Grab the Signature Style Report, a monthly report for just $10.00 a month that gets you all of the following.

​✅ Hot Content Trends – What’s working right now & how to use it for your brand
✅ Actionable Content Ideas – No more staring at a blank screen, wondering what to post
✅ Signature Style Development – Show up as YOU, with a cohesive, recognizable brand vibe
✅ Reel & Post Prompts – Done-for-you hooks, captions & themes that make posting effortless
✅ Expert Strategies – Proven methods to boost visibility, grow your audience, and make sales

Understand Their Challenges

No matter what product or service you’re offering, your audience has a challenge they’re trying to solve. Your job? Position yourself as the unique solution to that challenge. But first, you have to understand their pain points deeply.

How to Identify Challenges:

Ask: What are their biggest struggles in their personal or professional lives?

Research: Join groups, forums, or communities they’re part of and observe what they’re sharing.

Listen: Conduct surveys or polls to hear their concerns directly from them.

Highlighting their challenges in your content not only builds trust but also positions you as someone who “gets it” and can help. Show them that you know and understand the “darkness” but also can show them the pathway to the “light”

Knowing your ideal customer allows you to:

Create a cohesive, recognizable “signature style” that resonates.

Develop messaging that’s clear, consistent, and confident.

Build trust and loyalty with the people who need what you offer most.

Start Today If you’re feeling overwhelmed, start small. Pick one of the two areas we covered (with two more coming next week).

The more you learn about your ideal customer, the easier everything else becomes. And remember, this isn’t a one-and-done task. Keep refining as you grow and as your audience evolves.

Need Help? Book a session here!

Keep Creating,

Jonathan