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Hello Reader,

Remember what we were talking about blast week? Here are the last two things to look at when trying to determine your ideal customer avatar.

Dive Into Their Lifestyle

Context matters. You wouldn’t talk to a six-figure CEO the same way you would a stay-at-home mom, even if they’re both women. Why? Because their lifestyles, priorities, and goals are completely different.

Questions to Ask About Their Lifestyle:

What does their daily routine look like?

How do they spend their free time? (Hint: this is where you’ll find their values.)

What do they aspire to – a thriving career, a balanced family life, or both?

Knowing these details helps you create content that makes them think, “That’s so me.” When your audience feels seen, they’re much more likely to trust you and eventually buy from you.

Identify Their Desired Outcome

At the end of the day, your ideal customer isn’t just buying a product or service. They’re buying a result or outcome. Whether it’s more time with family, generational wealth, or becoming the ultimate boss babe, knowing their goals will help you align your messaging.

What You Should Do:

Write down the top 2-3 outcomes your ideal customer is likely striving for.

Tailor your content and offers to clearly communicate how you’ll help them achieve these goals.

For example, if you’re a business coach, your messaging for someone seeking more family time will differ drastically from someone aiming for financial independence.

Why This Matters for Your Business

Without a clear understanding of your ideal customer, you risk wasting time, money, and energy on content, products, or services that don’t land. But when you focus on getting to know them, you’re not just selling to people – you’re building relationships. And relationships are what lead to sustainable growth.

Want help defining your Signature Style, get a jump start with the Signature Style Challenge which kicks off April 28 for just $5.00. Sign up and grab your slot today!

Keep Creating,

Jonathan