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Hello Reader,

Why Taylor's Stories Stick With Us

Taylor’s stories land because she follows principles that anyone can apply:

She knows her audience.​
She doesn’t just tell stories she wants to share. She tells stories her audience will relate to. Her fans see themselves in her heartbreaks, wins, and awkward moments.

Coaching Example: Instead of saying “I landed my first client,” say, “I remember staring at my inbox, heart pounding, when I saw someone finally said yes to working with me. My first thought? Can I actually do this?” That detail makes your audience remember their own first big “yes.”

She mixes public and private.​
We already know the headlines (her tours, awards, romances). But when she adds small behind-the-scenes moments, like her family negotiating, it feels personal. It feels like access.

Coaching Example: Your followers may already know you’re a life coach, but when you share how your daughter’s offhand comment about resilience inspired a coaching exercise, that mix of personal and professional makes people lean in.

She performs her stories.​
She doesn’t deliver stories flat. She uses timing, volume, pauses. She slows down when emotions swell, speeds up when excitement builds. That’s what creates drama and humans love drama.

Coaching Example: On a podcast or video, don’t rush. Pause before the turning point in your story. Let your audience sit in the tension.

The Big Shift: Your Story Isn’t About You

Here’s the truth bomb: your story is never really about you. It’s about what your audience experiences when they hear it.

Think of your stories as mirrors. Your job isn’t to dump your entire life history on Instagram, it’s to choose the moments that reflect back something familiar for your audience.

So when you share about leaving corporate, don’t just say, “I left my job.” Show the moment:

• The fluorescent lights at 9 PM when you realized you were still at your desk.
• The unread text from your kid asking if you’d be home for dinner.
• The pit in your stomach when you realized this couldn’t be your forever.

Those details don’t just tell your story. They let your audience see themselves in your shoes.

I talk about this and more in this weeks episode of The Story Lab, you can listen to Episode 6 of The Story Lab right here, or by clicking on my picture right there!

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This email is part of a lesson that will be included in the monthly report that is a part of the Signature Membership. Each month I break down strategies, provide detailed content prompts, and share how you can be UNFORGETTABLE on social media, plus you get three hours of sessions with me a month for just $39.00! Click below to sign up!

Keep Creating,

Jonathan