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Hello Reader,

Newsjacking vs. News Hacking: How to Ride a Trend Without Crashing Your Brand

You know that moment when a headline hits and every brand suddenly jumps into the conversation like it’s a group text they weren’t invited to?

That’s newsjacking.

When done well, it gets you seen. When done wrong, it makes you look like you’re trying way too hard.

Let’s break it down and talk about how to actually use trending content without tanking your trust.

So, what even is newsjacking?

Newsjacking is when a brand (or you, as the fabulous coach and content creator you are) jumps into a trending conversation in real time to boost visibility. Think of it like hopping on a moving train that’s headed straight to your dream clients’ feeds.

But there’s a fine line.

Enter news hacking.

That’s when someone tries to force themselves into a trending moment with clickbait or content that doesn’t really connect to their brand or audience. It’s like showing up to a black-tie event in your pajamas and wondering why no one’s talking to you.

Here’s the difference:

Newsjacking adds value

News hacking chases attention

And your audience? Oh, they can tell the difference.

What Makes a Great Newsjack?

Here’s what separates the clever from the cringey:

• Relevance: Does this trend actually matter to your audience
• Alignment: Can you talk about it in a way that sounds like you?
• Timing: Are you hitting the moment at the right time, not days late?
• Value: Are you saying something new, or just adding to the noise?

Your content should feel like a natural extension of your brand, not like you’re dressing up in someone else’s style hoping to get likes.

When You Shouldn’t Newsjack

Let’s be honest, not every trend is meant for you. And that’s okay.

If it’s a sensitive or tragic topic, skip it. If you’re just posting because “everyone else is,” pause. If it feels like a stretch to make it relevant to your niche, it probably is.

If you’re trying to jam your coaching business into a moment that doesn’t fit, your audience is going to feel it. And not in a good way.

Quick Filters Before You Hit Post

Before you jump on a trend, run it through this checklist:

• Is this relevant to my dream clients?
• Does this sound like something I’d actually say?
• Am I adding value, not just trying to be seen?
• Would I still post this even if it wasn’t trending?

Trends come and go, but your brand voice and values? That’s what makes you unforgettable.

What To Do Instead of Chasing Every Trend

You don’t need to comment on everything to stay relevant. The real flex is knowing what to say, when to say it, and when to sit it out.

Want to make trends work for you? Cool. But do it in a way that builds your visibility and your credibility.

Because let’s be real, your goal isn’t just to go viral. You’re here to get noticed by the right people, build trust, and grow your coaching business.

Want to Get Better at Using Trends in a Way That Feels Like You?

Inside the Signature Style System, we help you create a content presence that’s bold, clear, and totally you. That way, when you jump on a trend, it fits because it’s filtered through your voice, your values, and your vibe.

No cringe. No confusion. Just smart, stylish strategy that helps you get seen by the people who need what you do.

Keep Creating,

Jonathan