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Hello Reader,

Best Way to End 2024

It’s that time of year again—when we grab a drink (coffee, tea, or wine, no judgment here) and reflect on all the magic and mayhem of our social media adventures.

A year-end audit isn’t about being perfect—it’s about figuring out what worked, what didn’t, and how to show up even stronger next year. So let’s dive in with a simple, no-stress approach.

Step 1: Revisit Your Goals

Remember those goals you set back in January? You don't do you? Ok, well lets try to find those or think back...

• Were you chasing more engagement, visibility, or clients?
• Did things shift along the way?

No judgment here—it’s all about seeing what aligned and where you drifted. Adjusting is part of the process!

Pro Tip: Goals evolve. If you didn’t stick to the original plan, just refine it for next year. Growth is the goal, not perfection.

Step 2: Spot Your Rockstar Posts

Look at your numbers and find your greatest hits:

• Which posts got the most likes, comments, or shares?
• Any surprise wins?
• What themes or styles consistently clicked with your audience?

Now ask yourself: Does this content reflect your signature vibe, or was it a random fluke?

Step 3: Check Your Signature Style

Your signature style is what makes you you online. It’s the vibe, visuals, and voice that draw people in, the things that make you unique.

• Take a look at your feed:
• Are your colors, fonts, and photos cohesive?
• Does your tone sound like you talking to your dream clients
• Are you telling personal stories that resonate?
• Do you have a Signature visual element that shows up in your content?

If it feels messy—don’t panic and remember it is about you showing up as you.

Last Day to Get In

Want help developing your Signature Style today is the last day to get into the Unknown to Unforgettable Signature Style Intensive. This Intensive is designed to get you seen, heard, and booked on social media so you are no longer the best-kept secret in your niche.

Step 4: Fill in the Gaps

Where could you step it up?

• Were you consistent enough to stay at the top of my mind
• Were you crystal clear about who you help and how?
• Were you creating enough entertaining content?

Sometimes the secret sauce is in the content you didn’t create.

Step 5: Celebrate Your Growth

Metrics are cool, but let’s focus on the real wins:

• Did you feel more confident showing up?
• Connect with dream clients or collaborators?
• Represent your brand?

Those moments matter, my friend. Raise a glass to them.

Step 6: Map Out Next Year

Here’s the fun part—making 2024 even better:

• Double down on what your audience loves.
• Polish your signature style.
• Try something new, but stay aligned with your core message.

Remember, Posted is Better Than Perfect

Social media is about showing up, growing, and connecting with your purpose. So tell me—what’s one thing you want to do differently next year? Hit reply and let me know—I’m all ears!

Year-End Social Media Audit Checklist

Here’s a quick checklist to guide your audit:
✅ Revisit Goals: Reflect on your 2023 goals—what worked, what didn’t.
✅ Top Content: Note your best-performing posts and patterns.
✅ Signature Style: Assess your branding, voice, and storytelling.
✅ Content Mix: Balance educational, personal, and offer-based posts.
✅ Wins: Celebrate both metrics and personal growth.
✅ Plan Ahead: Focus on what works and outline new ideas for 2024.

Let’s make next year your best yet.

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Keep Creating,

Jonathan