​

​

Hello Reader,

Fuel Your Feed: Creative Content Ideas Made Simple

Ever find yourself staring at your phone, desperate to post something brilliant but coming up blank? You’re not alone—but crafting a social media content strategy doesn’t have to feel like pulling teeth.

Jonathan Howard and Mimi Langley recently tackled this all-too-relatable struggle on a recent season 2 episode of Coffee Social, and let’s just say it was brimming with hot takes that will wake your tired content strategy right up!

There is a full blog post recapping this episode available here!

Today we are just going to talk about three of those strategies.

1. Everything Can Be Content

Mimi started the conversation with a bold statement: “Everything can be content.”

And while I agree that everything can be content and it is useful to look at what you do daily to make sure you aren't missing relatable things to post, you also need to look at the bigger picture.

• What does this piece of "content mean to my audience"
• Does this piece of content align with my brand
• Is this piece of content helping me reach my goals

Whether it’s your cat knocking over your latte or a heartfelt realization about your business journey, tie it back to your message. Ask yourself: what’s the goal of this post? If it doesn't have a goal, pause and think, do I really need to post this or am I posting for the sake of posting?

Pro Tip: Share the quirky and relatable moments, but make them meaningful. Your audience will love the human touch, as long as it’s on-brand.

2. Long-form Content is A Goldmine

Having long-form content to work off of is like hitting the jackpot for content creators. Think about all the amazing ideas packed into blogs, podcasts, YouTube videos, or social audio rooms, all of which can supercharge your social media content strategy.

Each one is a treasure chest waiting to be opened. Take a single blog post, for example. With a dash of creativity, that one piece can fuel an entire week’s worth of content. Here is a quick breakdown:

• Three Instagram carousels breaking down key points
• A few reels highlighting the best parts
• A series of stories that keep your audience entertained throughout the day.
• A newsletter or email for you audience

The trick is to dig out those golden nuggets and turn them into bite-sized gems that shine on social media.

I have done this exercise as a challenge in a couple of different situations and when working together, a solid blogpost can produce over 100 pieces of content.

Pro Tip: Treat your long-form content like a holiday feast. Carve it up into delicious servings and enjoy the leftovers your audience will keep coming back for more!”

3. Get the Damn Notebook Already

I have been harping on this for years, your most valuable content creation tool is your notebook. But not just any notebook . It is the notebook where you write down ONLY the questions that anybody has asked you about your business.

I swear by this notebook because it is an absolute treasure chest of content your audience actually needs from you.

The questions people ask can be pure gold for content creation. Think about it—one simple inquiry could inspire an entire series of posts, videos, or stories. Every scribbled note is a potential spark for your next big idea. So, grab your own notebook (or five) and start jotting—your future content will thank you!

Pro Tip: If you struggle with content creation and need help with content ideas and strategies to get your content to resonate with your audience, stories to tell and much more then grab the Monthly Report. What is in the monthly report:

• Hot Content Trends – What’s working right now & how to use it for your brand
• Actionable Content Ideas – No more staring at a blank screen, wondering what to post
• Signature Style Development – Show up as YOU, with a cohesive, recognizable brand vibe
• Reel & Post Prompts – Done-for-you hooks, captions & themes that make posting effortless
• Expert Strategies – Proven methods to boost visibility, grow your audience, and make sales

All of this for just $10.00/month! Grab it here! ​

There ya go, three powerful tips you can start implementing daily to always have something to post.

Keep Creating,

Jonathan