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Hello Reader,

Developing your signature style is one of the most important steps in building a recognizable and successful brand. But let’s face it, it can also be tricky. To help you navigate this process, let’s break down some dos and don’ts of creating your signature style—and why they matter.

Lets Talk About The DOs

DO: Know Who You Serve

Understanding your audience is foundational. Without clarity on who you’re speaking to, your content will be vague and fail to connect. Knowing your ideal client’s pain points, desires, and values helps you create messaging that resonates deeply.

DO: Research the Problem They Face

The better you understand the struggles of your ideal audience, the easier it becomes to craft a style and message that positions you as the go-to solution. Dive into market research, listen to your audience’s frustrations, and speak directly to those challenges

DO: Have a Unique Solution

Your signature style isn’t just about aesthetics; it’s also about how you deliver value. Offer solutions that are fresh, actionable, and tailored to your audience. Your unique solution becomes the cornerstone of your brand’s identity.

DO: Measure Performance

You can’t improve what you don’t measure. Track metrics like engagement, conversions, and audience growth to understand what’s working and what’s not. Let the data guide your decisions.

DO: Add Your Spin to Everything

Your personality and perspective are your superpowers. Infuse them into your content, messaging, and visuals. This is what makes your brand truly unique and magnetic.

DO: Gather Feedback

Your audience’s insights are invaluable. Pay attention to their comments, DMs, and engagement patterns. Ask for feedback directly and use it to refine your approach.

Now Let’s Review Some of the Don’ts

We are actually going to look at the don'ts next week! But if you need help developing your own Signature Style or even understanding what one is, book a one-on-one session. Let's nail this for you so you can mark 2025 as a year that goes down in the books. And okay, I am feeling generous... here is a don't! You can also find the rest in the linked blog post. ​

DON’T: Have the Same POV as Others

Copy-pasting what everyone else in your industry is saying is a fast track to blending in. Instead, find your unique perspective. What’s your take on industry trends? What can you say that no one else is saying?.

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Keep Creating,

Jonathan