Hello Reader,
How Taylor Swift Turned a Podcast Interview into a Masterclass in Storytelling
Ever wonder why Taylor Swift can tell a story and suddenly millions of people feel like she’s singing directly to them? That’s not luck. That’s skill.
And here’s the best part: you don’t need to be a global superstar with a stadium tour to learn this. You just need to understand why her storytelling works and how to adapt it for your audience.
Last week, Taylor joined Travis and Jason Kelce on the New Heights podcast, and instead of just promoting her album, she gave us a blueprint for connection. Let’s break down what she did—and how you can do the same in your own content.
The Story That Had Everyone Leaning In
Taylor told the story of regaining her masters. Now, she could’ve said, “I got my music rights back.” Done. But she didn’t. She pulled listeners into the moment.
- The Build-Up: She described her mom and brother flying to LA, the nerves, the uncertainty.
- The Waiting: She told us about the silence afterward, the days and weeks that dragged on.
- The Phone Call: Then, the call that changed everything news so overwhelming it sent her to her knees.
Most of us will never negotiate getting back our life's work. But every single one of us knows the feeling of that call: the acceptance letter, the diagnosis, the deal closed, the breakup text. By describing her details with emotion, she allowed us to substitute our own experience. It was instantly relatable!
That’s why we celebrated her victory as if it were ours.
And while most people were sobbing, I was putting together a masterclass, podcast episode and weeks worth of social content based on this brilliant storytelling strategy.
As a matter of fact you can listen to Episode 6 of The Story Lab right here, or by clicking on my picture right there!
To Be Continued: Part 2 on Wednesday!
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Keep Creating,
Jonathan