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Hello Reader,

Let's Chat A Second

Let’s have a heart-to-heart about something that might make you squirm a bit: vulnerability.

Yup, I know. You’ve built your brand on expertise, confidence, and that polished, professional vibe. But here’s the thing—letting your guard down a little won’t shatter your credibility. It might just be the key to taking your brand to the next level.

Real Talk: What is Vulnerability?

Vulnerability isn’t about turning your feed into a dramatic soap opera or reality TV confessional. Nobody needs that (and it won’t help you land clients).

It’s about owning your experiences—the highs, and the “OMG, did I just f that up? 5” moments, and everything in between. It’s showing your audience that behind the strategy and the success, you’re human. That’s the secret sauce that gives your Signature Style depth and personality.

Why Your Audience Craves It

Your audience isn’t looking for a flawless guru who floats above the chaos of life. They’re looking for someone who gets it—someone who’s stumbled, dusted themselves off and kept going. It is not about the fall, it's the recovery that matters

When you let your real self shine through, you’re permitting them to exhale. They’ll feel seen, connected, and understood. And that’s where trust happens. Trust grows communities—and businesses.

How to Add Realness to Your Content

Let’s ditch the robotic expert act (we know it’s not real anyway). Instead, start weaving personal stories into your content:

• Share how you bombed your first launch.
• Talk about feeling like a fraud after a tough client call.
• Admit that the IG algorithm almost sent you into a tailspin.

These moments aren’t weaknesses—they’re connections waiting to happen. Relatability breeds trust. And trust? That’s where the magic (and the sales) happens.

BONUS TIPS: Making Vulnerability Work

1. Journal :

Grab a notebook and write about your wins, losses, and all those messy “aha” moments. Getting comfortable with your own story is the first step to sharing it confidently.

2. Go Behind the Curtain:

Show your audience what’s happening in real time. Struggling with a big decision? Share it. Wrestling with imposter syndrome? Talk about it. Real-life honesty resonates.

3. Find Your People:

Connect with other entrepreneurs who “get it.” Sharing war stories about failed launches or unexpected wins keeps you grounded and inspired.

4. Embrace Feedback:

Open yourself up to constructive criticism. It stings at first, but it helps you refine your voice and get even closer to your ideal clients.

5. Get A Coach:

For me, this is a non-negotiable because you don't know what you don't know, and you will need a guide to help you through. Get a coach as soon as you can, and that doesn't mean just hire me!

The Bottom Line

Vulnerability doesn’t make you less of a leader—it makes you more of one. It’s your not-so-secret superpower. When you show up as your unfiltered self, you inspire trust, connection, and action.

So, step into the arena. Share your quirks, your lessons, and your scars. The real you—the human you—is what your audience has been waiting for.

P.S. Need help weaving your realness into your Signature Style? Hit reply and let’s chat.

Keep Creating,

Jonathan