​

​

Hello Reader,

How to Choose Content Pillars That Fit Your Signature Style Framework

Creating a standout social media presence isn’t just about pretty aesthetics or jumping on the latest trends. It’s about purposeful storytelling that builds trust, sparks conversations, and (most importantly) drives results. This is where content pillars come into play because they are the foundation of your strategy and help you stay consistent while staying true to your brand’s signature style.

How do you decide on content pillars that align with your brand and resonate with your audience? Let’s break it down step by step.

​What Are Content Pillars, Anyway? ​

Think of content pillars as the big topics or themes that your content consistently revolves around. They’re not one-off ideas or random posts, they are recurring themes that tie your message together and communicate your expertise.

For example, a health coach might focus on:

• Busting common health myths.
• Sharing simple, healthy recipes.
• Mindset and motivation for sustainable wellness.

These pillars help your audience know what to expect from you. They also make your life easier because you’re not scrambling for random ideas every week.

Step 1: Start with Your Audience’s Needs

Your content isn’t about you. It’s about your audience and what they need from you to like, know, trust, and ultimately hire you.

Ask yourself:

What questions is my audience asking? What problems keep them up at night? What would make their lives easier, better, or more fun? Take time to think like your ideal client what would make her stop scrolling and say, “Wow, this is exactly what I needed today”?

Step 2: Anchor Them to Your Expertise

Your content pillars should showcase what you bring to the table. What makes you the go-to person in your niche? What’s your secret sauce?

Here’s a simple way to figure it out:

Review past testimonials or feedback—what do people thank you for? Reflect on the things you can talk about for hours without getting bored. Highlight any unique processes, systems, or philosophies you’ve developed. For example, if you’re a business strategist, one of your pillars might center on “streamlined workflows” because that’s what you’re known for.

Step 3: Align Them with Your Goals

Content should work for your business, not just rack up likes. Your pillars should align with your bigger goals, like:

Growing your authority. Driving traffic to your website or offers. Building trust and connection with your audience. Educating your ideal clients. Let’s say your goal is to fill spots in your 1:1 coaching program. A content pillar could be “behind-the-scenes client transformations,” where you share stories that demonstrate the value of your coaching.

Does this all seem like a lot? Let's sit down in a 1on1 coaching session and get you all set up! ​

Step 4: Keep a Balanced Mix

Your content needs to do more than just educate, it should entertain and engage, too. So here are some ways to do just that:

1. Educate: Teach your audience something useful or valuable.
2. Entertain: Show your personality and share relatable, feel-good content.
3. Engage: Start conversations and encourage interaction.

A strong mix of these three will keep your audience hooked and coming back for more.

Step 5: Stay True to Your Signature Style

This is where your unique brand vibe comes into play. Your pillars should reflect your voice, aesthetic, and values. If your signature style is bold and empowering, your pillars should feel just as fiery. If it’s more approachable and nurturing, your pillars should reflect that warmth.

Relatable stories about your journey. Actionable, bite-sized tips for your audience. Celebrations of your clients’ wins. Make sure every pillar feels like you! Consistent, cohesive, and unmistakably your brand. Get 1 on 1 help with this and get started on winning!

Done right, your content pillars will not only make your social media1 strategy easier but also help you attract the clients who are meant to work with you. So, grab a latte, crack open that notebook, and start building your foundation. Your biz will thank you.

​

Keep Creating,

Jonathan