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Hello Reader,

Let’s give your social media a little TLC before the year wraps up.

Look, this isn’t about a massive overhaul or a 30-page plan (though, guilty as charged, I’ve made those before). Think of it as a mini end-of-year reflection, the kind that helps you make next year your best yet without breaking out the spreadsheets.

Grab your coffee, your wine, or your mimosa, and let’s dive in.

Revisit Your Goals (and Laugh at January You)

Remember when you said, “This is the year I’m going to crush social media”? Let’s see how that went.

Did you want to grow your audience, boost engagement, or convert followers into clients? Now be real: did that happen, or did life plot-twist you?

Action: Write down your January goals and where you ended up. If they don’t match, adjust for next year. The aim? Goals that actually light you up.

Troll Your Own Feed

Time to scroll your own content. Channel your inner detective.

Which posts got the most love? Which topics led to DMs or deeper convos? Any surprise hits?

Action: List your Top 5 “greatest hits.” Note what made them pop, then brainstorm how to remix that magic next year.

(And no, more cat memes doesn’t count.)

Give Your Signature Style a Face-Lift

Your Signature Style is what makes your content you. But be honest, is your sauce still saucy?

Check your:

• Visuals: Are they consistent or chaotic?
• Voice: Still sounding like you?
• Storytelling: Are you sharing more than just “tips”?
• Personality: Are you showing up as the real you?

Action: Pick one area to tighten up (visuals, tone, or storytelling) and make it rock-solid by January.

Find the Gaps (aka What You Skipped)

What didn’t happen this year?

• Did consistency slip?
• Did you mix up content types?
• Did you clearly show who you help and how?

Action: List 3 things you wish you’d done this year — and schedule them for next year. Literally put them on your calendar.

Celebrate the Wins

Big or small, they count.

Did you show up more confidently? Connect with new people? Stay true to your brand?

Action: Write down 3 wins from this year. Then go celebrate like the queen you are. (Lunch counts. Alone. No kids. No laptop.)

Plan for What’s Next

Now that you’ve got the data and clarity, simplify your 2026 game plan.

• Do more of what worked
• Refine your Signature Style
• Try one new format
• Release perfection (for real this time)

Action: Pick one thing that scares you and commit to doing it next year. Weekly Q&As? Social audio? Go for it.

Final Thoughts

Perfection is a trap. Showing up is the strategy. So, what’s the one thing you’ll do differently next year?

Hit reply and tell me — I’ll cheer you on.

Keep Creating,

Jonathan