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Hello Reader,

2025 Sprout Social Index: What Coaches Need to Know

Social media these days is basically that friend who barges into your house uninvited, eats all your snacks, monopolizes your time — and then ghosts when it’s time to clean up.

But the 2025 Sprout Social Index? That report just dropped a big ol’ truth bomb on how we’re all using (and misusing) social right now — and I couldn’t stop scribbling notes.

So if you’re a coach trying to stand out without dancing awkwardly on Reels or feeling like you’re yelling into the void… this is for you.

Let’s decode the insights and turn them into an actual plan — one that feels like you and works for you. Especially if you’re trying to build a brand that connects and converts without selling your soul to the algorithm gods.

Insight #1: Salesy Is Out. Social Is Actually Social.

Let’s be honest: no one logs into Instagram hoping to get pitched. People are there for vibes, for connection, and yes, to feel seen.

Sprout Says:

Coach Moves:

• Share stories and values — not just offers.
• Show the why behind your work.
• Be a person first, a business second.

Insight #2: Polished ≠ Powerful. Relatable Wins.

If you’ve got half-finished carousels chilling in your drafts because they’re not “perfect” — this one’s for you.

Sprout Says:

Coach Moves:

• Post that behind-the-scenes mess.
• Talk about the ugly-cry mid-launch, not just the shiny testimonials.
• If Canva is draining you, pause. A 15-second “thinking of you” video can do more than a quote square ever will.

If you want more insights from the Sprout Social Index, check out the full blog post here.

Insight #3: Engagement > Volume

Repeat after me: You are not a content machine. You’re a coach. The algorithm is shifting to reward connection, not content for content’s sake.

Sprout Says:

Coach Moves:

• Block time to respond to comments and DMs.
• Use those convos like mini-coaching moments.
• Ask questions. Use polls and Stories to listen before you create.

Insight #4: Trends Are Optional. Context Is Non-Negotiable.

Here’s your permission slip: you do not have to hop on every trend. You’re not a meme account. You’re building a brand with purpose.

Sprout Says:

Coach Moves:

• Be aware of trends, but not ruled by them.
• Only remix trends that actually fit your message.
• If it’s already 3 days old and stressing you out, let it go.

If you want more insights from the Sprout Social Index, check out the full blog post here.

Final Thought: Show Up Like a Human, Not a Headline

If you’ve been burned out trying to keep up with algorithms, trends, and aesthetics, here’s your sign to stop.

Your dream clients aren’t looking for perfect. They’re looking for someone who gets them. Who speaks their language. Who shows up instead of just showing off.

✅ Coach-Friendly 2025 Social Media Checklist

Pin this. Screenshot it. Tattoo it on your brain.

Your Social Media To-Do List:

• [ ] Tell a story instead of always selling
• [ ] Prioritize realness over polish
• [ ] Skip trends that don’t align with your message
• [ ] Show up in the comments like a damn good coach
• [ ] Treat DMs like discovery calls
• [ ] Post less, engage more
• [ ] Build trust, not vanity metrics
• [ ] Lean into your Signature Style — no one else’s
• [ ] Take a beat before posting: “Does this sound like me?”
• [ ] Remember: your people want YOU, not a template.

What do you think?

Which insight hit the hardest for you? Which one are you putting into practice this week?

$2,000.00 Signature Style Intensive Social Media is overwhelming; honestly, you feel it isn't even worth it anymore! I feel your pain but what if I told you... Read more Get it now!

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The Intensive Returns: All the Info

You’re amazing at what you do but let’s be real for a sec…

Your content? It’s not showing that off.

You’ve spent hours trying to “crack” Instagram… Tried the trending audio thing… Posted that reel that flopped… And STILL feel invisible online.

Here’s the truth: you don’t need more hacks. You need a Signature Style.

Introducing the Signature Style Intensive

This 3-week, high-touch program is for coaches who are DONE blending in.

Inside, we help you build a brand + content system that is:

• Fully aligned with your personality and purpose
• Built around your actual strengths (not some cookie-cutter strategy)
• Designed to attract the clients you’re meant to serve
• Strategic, sustainable, and built to get you booked
• Dripping in confidence, clarity, and “holy crap, that’s so her” energy

What You’ll Get:

• A 20–30 page custom Signature Style Strategy
• Streamlined content creation tools & workflows
• Private support inside our Facebook group
• 6-month follow-up access so you don’t fall off the wagon
• Clarity that replaces second-guessing
• A Signature Style that’s bold, recognizable, and so you

Here’s how it works:

Week 1: We uncover your voice, values, and visual identity

Week 2: We build your content system (one that’s easy to maintain)

Week 3: We review, refine, and map your ongoing visibility strategy

You’ll walk away with a plan that’s clear, content that converts, and a brand presence that turns heads and fills calendars.

This is for you if:

• You’re tired of feeling like the best-kept secret
• You want to stand out but don’t want to fake it to make it
• You want to create content that finally feels like you
• You’re ready to actually be SEEN and paid for your brilliance

Let’s make social media work for you.

✅ Spots are limited 💸 Investment: $2000 📅 We start July 7th

Keep Creating,

Jonathan