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Hello Reader,

Let’s have an honest moment— How many times have you heard, “Just be authentic"

• when your content wasn’t landing?
• When your audience wasn’t responding?
• When you were pouring your heart out and still… feeling invisible?

And did that help you? Yeah, probably not!

I get why “authentic” became the golden rule. It was meant to free us from the filters, the fake it ‘til you make it, the corporate-sounding captions. But somewhere along the way, it got twisted.

Now? “Authentic” has turned into a vague, BS filled band-aid that people throw out with no explanation to apparently fix everything.

Here’s the part no one tells you:

• Being authentic won’t build your brand.
• Being real doesn’t mean being ready.
• Vulnerability without clarity is just noise.

If you’re showing up online as “yourself,” but you’re not seeing results? That doesn’t mean you’re doing it wrong—it means you need to add structure, not strip away your personality.

So what do you do instead?

You focus on being:

• Intentional – with what you share, and how you share it
• Aligned – so your message matches your mission
• Memorable – because blending in is not the goal

That doesn’t mean you have to “perform” or put on a mask. It just means you get to own your presence, curate your content with purpose and show up like the version of you your dream clients are ready to invest in.

You’re not building a diary. You’re building a brand. And your audience doesn’t need a behind-the-scenes meltdown to connect with you. They need to see your leadership, your clarity, and your confidence.

That’s not fake. That’s strategy.

The next time you feel pressure to “be more authentic,” ask yourself instead: Am I being clear? Am I being intentional? Am I being seen the way I want to be remembered?

Because “authentic” is a start. But it’s not the finish line.

You’re not just here to be real. You’re here to be undeniable.

Let's Get You Straight

You’re amazing at what you do but let’s be real for a sec…

Your content? It’s not showing that off.

You’ve spent hours trying to “crack” Instagram… Tried the trending audio thing… Posted that reel that flopped… And STILL feel invisible online.

Here’s the truth: you don’t need more hacks. You need a Signature Style.

Introducing the Signature Style Intensive

This 3-week, high-touch program is for coaches who are DONE blending in.

Inside, we help you build a brand + content system that is:

• Fully aligned with your personality and purpose
• Built around your actual strengths (not some cookie-cutter strategy)
• Designed to attract the clients you’re meant to serve
• Strategic, sustainable, and built to get you booked
• Dripping in confidence, clarity, and “holy crap, that’s so her” energy

What You’ll Get:

• A 20–30 page custom Signature Style Strategy
• Streamlined content creation tools & workflows
• Private support inside our Facebook group
• 6-month follow-up access so you don’t fall off the wagon
• Clarity that replaces second-guessing
• A Signature Style that’s bold, recognizable, and so you

Here’s how it works:

Week 1: We uncover your voice, values, and visual identity

Week 2: We build your content system (one that’s easy to maintain)

Week 3: We review, refine, and map your ongoing visibility strategy

You’ll walk away with a plan that’s clear, content that converts, and a brand presence that turns heads and fills calendars.

This is for you if:

• You’re tired of feeling like the best-kept secret
• You want to stand out but don’t want to fake it to make it
• You want to create content that finally feels like you
• You’re ready to actually be SEEN and paid for your brilliance

Let’s make social media work for you.

✅ Spots are limited 💸 Investment: $2000 📅 We start July 7th

Keep Creating,

Jonathan