VIP Status Newsletter

Hello Reader, Why Stories Stick & How to Make Yours Unforgettable Sometimes you meet someone and five minutes later you can’t remember their name… but you do remember the story they told about their dog stealing a rotisserie chicken off the counter? Yeah. That’s not just you. That’s your brain doing what it was built to do. The truth is, humans are wired for stories. We’ve been telling them for over 30,000 years, way before TikTok, Instagram, or even writing. Stories are how we’ve always...

Hello Reader, Infographics Aren’t Just Pretty — They’re Power Moves for Coaches Who Want to Get Noticed You didn’t leave your 9–5 to post boring content that no one saves. And you definitely didn’t start your coaching biz just to sound like every other coach on the internet. So how do you stand out when your audience is skimming, scrolling, and overwhelmed by noise? Infographics. They’re not just cute graphics. They’re high-impact visuals that help you teach, inspire, and brand yourself all...

Hello Reader, What Hill Are You Willing To Die On? Why Knowing Your Core Values Is the Key to a Signature Style That Actually Feels Like You You can have the prettiest color palette, the sassiest brand voice, and the most carefully curated feed on the planet, but if it’s not rooted in your actual values, it’s going to feel… off. Like, copy-paste-from-Pinterest levels of off. So let’s talk about values. Not the “corporate mission statement” kind. I’m talking about the soul-level stuff. The...

Hello Reader, Trends Are Lazy Marketing Let’s call it like it is: being trend-obsessed is the fast food of marketing. Flashy, yup. Addictive, absolutely! But it won’t build a brand people crave. Every time I see a brilliant coach or service provider wasting hours trying to recreate the latest lip sync or audio trend, I literally scream, “Trends don’t grow businesses. Strategy does.” Here’s the real deal: Trends Are a Treadmill They move fast. You jump on one, and by the time it lands, the...

Hello Reader, Let’s be real… the holidays can turn your business into pure chaos. Client calls, family visits, shopping, events… and suddenly your social media is the first thing to get shoved to the back of the sleigh. Instead of You They See The Cabbage Patch Doll Here’s the problem: when you disappear, so do your dream clients. Out of sight = out of mind. That’s why I created the Sleigh Your Content Challenge a 30-day holiday content accountability challenge designed to keep you consistent...

Hello Reader, Style That Feels Like You (Not Like Her) When it comes to building your Signature Style, one of the biggest traps I see coaches fall into is trying to create something aspirational instead of aligned. You know what I mean. Trying to match a moody aesthetic when you’re naturally bubbly. Forcing a minimalist grid when your energy is all color and fire. It doesn’t stick. It doesn’t feel good. And it won’t connect the way it should. Your style should match your energy. The way you...

Hello Reader, Your Style Shouldn’t Feel Like a Costume Have you ever posted something that looked great… but didn’t really feel like you? Maybe you saved that inspo post from a coach you admire, slapped on some similar colors and a caption template, and boom. It looked the part. But behind the scenes, you were wondering: “Is this even me?” If you’ve been trying to “find your voice” or create a signature look, but it’s starting to feel like a costume… you’re not alone. Here’s the truth: Your...

Hello Reader, Why Taylor's Stories Stick With Us Taylor’s stories land because she follows principles that anyone can apply: She knows her audience.She doesn’t just tell stories she wants to share. She tells stories her audience will relate to. Her fans see themselves in her heartbreaks, wins, and awkward moments. Coaching Example: Instead of saying “I landed my first client,” say, “I remember staring at my inbox, heart pounding, when I saw someone finally said yes to working with me. My...

Hello Reader, How Taylor Swift Turned a Podcast Interview into a Masterclass in Storytelling Ever wonder why Taylor Swift can tell a story and suddenly millions of people feel like she’s singing directly to them? That’s not luck. That’s skill. And here’s the best part: you don’t need to be a global superstar with a stadium tour to learn this. You just need to understand why her storytelling works and how to adapt it for your audience. Last week, Taylor joined Travis and Jason Kelce on the New...