VIP Status Newsletter

Hello Reader, How to Define Your Signature Style So You Become Instantly Recognizable Are you a coach ready to finally stand out on social media but overwhelmed by where to start? You're not alone. Imagine effortlessly scrolling Instagram and instantly recognizing someone's content without even seeing their name. That's the power of a killer signature style and it’s completely achievable for you too! In this episode of Coffee Social, Jonathan Howard and Mimi Langley shared the secrets of...

Hello Reader, Remember what we were talking about blast week? Here are the last two things to look at when trying to determine your ideal customer avatar. Dive Into Their Lifestyle Context matters. You wouldn’t talk to a six-figure CEO the same way you would a stay-at-home mom, even if they’re both women. Why? Because their lifestyles, priorities, and goals are completely different. Questions to Ask About Their Lifestyle: What does their daily routine look like? How do they spend their free...

Hello Reader, When it comes to building a thriving business, few things are as important as knowing exactly who you’re talking to. Your ideal customer isn’t just a random demographic or a vague persona – they are the heartbeat of your business. Heck, I believe you need to give them a name so you can visualize them. By understanding who they are, what they’re facing, and what they’re dreaming about, you’re setting yourself up to craft a business that resonates, sells, and grows. Here’s why...

Hello Reader, Fuel Your Feed: Creative Content Ideas Made Simple Ever find yourself staring at your phone, desperate to post something brilliant but coming up blank? You’re not alone—but crafting a social media content strategy doesn’t have to feel like pulling teeth. Jonathan Howard and Mimi Langley recently tackled this all-too-relatable struggle on a recent season 2 episode of Coffee Social, and let’s just say it was brimming with hot takes that will wake your tired content strategy right...

Hello Reader, How to Choose Content Pillars That Fit Your Signature Style Framework Creating a standout social media presence isn’t just about pretty aesthetics or jumping on the latest trends. It’s about purposeful storytelling that builds trust, sparks conversations, and (most importantly) drives results. This is where content pillars come into play because they are the foundation of your strategy and help you stay consistent while staying true to your brand’s signature style. How do you...

Hello Reader, Why Blending In Won’t Get You Booked: The Case for a Signature Style Blending in is the quickest way to become invisible online. And yet, every day I see coaches—amazing, talented, totally badass coaches—scrolling Instagram, saving cute reels, and pinning content ideas on Pinterest. Fast forward a few hours, and they’re staring at their screens, paralyzed, thinking, What the heck should I post? $1,297.00 $324.25 Signature Style Profile Audit The Signature Style Audit & Report is...

Hello Reader, Social Listening 101 Have you ever wondered what your ideal clients are talking about online? What they’re frustrated with, dreaming about, or desperately searching for? If you ever just want to be a fly on the wall for those conversations, well, social listening is for you. Today I’m answering five of the most common questions about social listening and how you can use it to grow your business, connect with your audience, and stand out in a crowded marketplace. How Do I Start...

Hello Reader, 3 Reasons Why Long-Form Content Is Your Secret Weapon If you’re a coach who’s stepped into your second act—fresh out of a corporate grind or reinventing yourself after a life change—this one’s for you. Social media can feel more chaotic than comforting If you are more than slightly overwhelmed by the latest social media dances and algorithms—let me clue you in on a little secret weapon: long-form content. Think blog posts, podcasts, YouTube videos, or even social audio rooms any...

Hello Reader, Developing your signature style is one of the most important steps in building a recognizable and successful brand. But let’s face it, it can also be tricky. To help you navigate this process, we started breaking down some of the Do's last week, and now we are off to hit the Don'ts! Lets Talk About The DOs Now Let’s Review Some of the Don’ts DON’T: Have the Same POV as Others Copy-pasting what everyone else in your industry is saying is a fast track to blending in. Instead, find...