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Hello Reader, We are only a week away from the start of the Signature Style Challenge! I am super excited. And you may be reading this and thinking, I don't need to worry about a Signature Style what I need is to figure out what to post, or I just need to figure out how to reach my audience, or I need to understand how to create better content more quickly. Yes Yes and Yes and all of those things can be accomplished with your Signature Style. Signature Style is NOT an extra that is nice to...

Hello Reader, Stop Chasing Social Media Hacks: When What Works is Content Creation If you’ve ever found yourself Googling “best Instagram strategies for 2025” or scrolling endlessly through videos promising “the one secret to growing your audience overnight,” this is for you. The magic isn’t in hacks, trends, or quick fixes. It’s in the work you do day after day, showing up for your audience and improving over time. One step, one post, one lesson at a time. Let’s cut through the noise and...

Hello Reader, Stop Chasing Social Media Hacks: When What Works is Content Creation If you’ve ever found yourself Googling “best Instagram strategies for 2025” or scrolling endlessly through videos promising “the one secret to growing your audience overnight,” this is for you. The magic isn’t in hacks, trends, or quick fixes. It’s in the work you do day after day, showing up for your audience and improving over time. One step, one post, one lesson at a time. Let’s cut through the noise and...

Hello Reader, Stop Chasing Social Media Hacks: When What Works is Content Creation If you’ve ever found yourself Googling “best Instagram strategies for 2025” or scrolling endlessly through videos promising “the one secret to growing your audience overnight,” this is for you. Also, this post may hurt, because the magic isn’t in hacks, trends, or quick fixes. It’s in the work you do day after day, showing up for your audience and improving over time. One step, one post, one lesson at a time....

Hello Reader, I am super excited to let you know that I will be running another challenge next month. And the transformations from these challenges are always incredible! Heck, each time I run these challenges I even spot something I can do differently and can improve my presence on social media. So... If you are tired of pouring your heart into your business only to feel invisible online? Have amazing expertise or products but still feel like the best-kept secret in your niche? This...

Hello Reader, How to Define Your Signature Style So You Become Instantly Recognizable Are you a coach ready to finally stand out on social media but overwhelmed by where to start? You're not alone. Imagine effortlessly scrolling Instagram and instantly recognizing someone's content without even seeing their name. That's the power of a killer signature style and it’s completely achievable for you too! In this episode of Coffee Social, Jonathan Howard and Mimi Langley shared the secrets of...

Hello Reader, Remember what we were talking about blast week? Here are the last two things to look at when trying to determine your ideal customer avatar. Dive Into Their Lifestyle Context matters. You wouldn’t talk to a six-figure CEO the same way you would a stay-at-home mom, even if they’re both women. Why? Because their lifestyles, priorities, and goals are completely different. Questions to Ask About Their Lifestyle: What does their daily routine look like? How do they spend their free...

Hello Reader, When it comes to building a thriving business, few things are as important as knowing exactly who you’re talking to. Your ideal customer isn’t just a random demographic or a vague persona – they are the heartbeat of your business. Heck, I believe you need to give them a name so you can visualize them. By understanding who they are, what they’re facing, and what they’re dreaming about, you’re setting yourself up to craft a business that resonates, sells, and grows. Here’s why...

Hello Reader, Fuel Your Feed: Creative Content Ideas Made Simple Ever find yourself staring at your phone, desperate to post something brilliant but coming up blank? You’re not alone—but crafting a social media content strategy doesn’t have to feel like pulling teeth. Jonathan Howard and Mimi Langley recently tackled this all-too-relatable struggle on a recent season 2 episode of Coffee Social, and let’s just say it was brimming with hot takes that will wake your tired content strategy right...