VIP Status Newsletter

Hello Reader, Let’s be real… the holidays can turn your business into pure chaos. Client calls, family visits, shopping, events… and suddenly your social media is the first thing to get shoved to the back of the sleigh. Instead of You They See The Cabbage Patch Doll Here’s the problem: when you disappear, so do your dream clients. Out of sight = out of mind. That’s why I created the Sleigh Your Content Challenge a 30-day holiday content accountability challenge designed to keep you consistent...

Hello Reader, Style That Feels Like You (Not Like Her) When it comes to building your Signature Style, one of the biggest traps I see coaches fall into is trying to create something aspirational instead of aligned. You know what I mean. Trying to match a moody aesthetic when you’re naturally bubbly. Forcing a minimalist grid when your energy is all color and fire. It doesn’t stick. It doesn’t feel good. And it won’t connect the way it should. Your style should match your energy. The way you...

Hello Reader, Your Style Shouldn’t Feel Like a Costume Have you ever posted something that looked great… but didn’t really feel like you? Maybe you saved that inspo post from a coach you admire, slapped on some similar colors and a caption template, and boom. It looked the part. But behind the scenes, you were wondering: “Is this even me?” If you’ve been trying to “find your voice” or create a signature look, but it’s starting to feel like a costume… you’re not alone. Here’s the truth: Your...

Hello Reader, Why Taylor's Stories Stick With Us Taylor’s stories land because she follows principles that anyone can apply: She knows her audience.She doesn’t just tell stories she wants to share. She tells stories her audience will relate to. Her fans see themselves in her heartbreaks, wins, and awkward moments. Coaching Example: Instead of saying “I landed my first client,” say, “I remember staring at my inbox, heart pounding, when I saw someone finally said yes to working with me. My...

Hello Reader, How Taylor Swift Turned a Podcast Interview into a Masterclass in Storytelling Ever wonder why Taylor Swift can tell a story and suddenly millions of people feel like she’s singing directly to them? That’s not luck. That’s skill. And here’s the best part: you don’t need to be a global superstar with a stadium tour to learn this. You just need to understand why her storytelling works and how to adapt it for your audience. Last week, Taylor joined Travis and Jason Kelce on the New...

Hello Reader, Rules of Being Unforgettable Because famous fades, but unforgettable leaves a mark. Let’s get something straight, you don’t just wake up one morning, stumble onto Instagram, and suddenly become unforgettable. That’s not how it works. Unforgettable is built. On purpose. With intention. Over time. And here’s the thing nobody tells you, most people are chasing the wrong thing. They’re running after likes, trends, and quick wins, while the truly unforgettable are busy laying bricks...

Hello Reader, How to Slay Your Social Media Fears Most of us show up on social media with one eye on validation and the other on judgment. But guess what? That drama keeps you hiding when what you want to do is connect, attract clients, and let your voice be seen. Here’s your guide to understanding the fear, and kicking it to the curb. Fear of Judgment & Criticism What it is: You worry people will analyze, misunderstand, or outright bash what you post, maybe even cancel you for old opinions...

Hello Reader, Newsjacking vs. News Hacking: How to Ride a Trend Without Crashing Your Brand You know that moment when a headline hits and every brand suddenly jumps into the conversation like it’s a group text they weren’t invited to? That’s newsjacking. When done well, it gets you seen. When done wrong, it makes you look like you’re trying way too hard. Let’s break it down and talk about how to actually use trending content without tanking your trust. So, what even is newsjacking?...

Hello Reader, The Secret to Being Relatable Online Let’s talk about the content you’re probably skipping because you think it’s “too boring” or “not polished enough.” Yep, we’re looking at you, behind-the-scenes content. Those moments between the photoshoots, the launch prep, or the five-minute pep talk you give yourself before hitting “record.” Most coaches push this kind of content to the side because it feels too casual, too messy, or not “expert” enough. But here’s the truth:...