Own Your Voice, Repeat Your Message
1 day ago • 2 min readHello Reader, How to Make Repetition Work for You There is a difference between mindless repetition and strategic repetition. You do not want to copy and paste the same thing everywhere all the time. Instead, you want to reinforce your core message in ways that feel fresh and engaging. Here is how to do it effectively: Stick to a Few Key Messages Your audience should be able to recognize what you stand for instantly. Define the three to five core messages that you want to be known for and...
READ POSTTransform Your Brand in 7 Days
9 days ago • 2 min readHello Reader, We are only a week away from the start of the Signature Style Challenge! I am super excited. And you may be reading this and thinking, I don't need to worry about a Signature Style what I need is to figure out what to post, or I just need to figure out how to reach my audience, or I need to understand how to create better content more quickly. Yes Yes and Yes and all of those things can be accomplished with your Signature Style. Signature Style is NOT an extra that is nice to...
READ POSTResending: - Your Path to Lasting Growth
15 days ago • 2 min readHello Reader, Stop Chasing Social Media Hacks: When What Works is Content Creation If you’ve ever found yourself Googling “best Instagram strategies for 2025” or scrolling endlessly through videos promising “the one secret to growing your audience overnight,” this is for you. The magic isn’t in hacks, trends, or quick fixes. It’s in the work you do day after day, showing up for your audience and improving over time. One step, one post, one lesson at a time. Let’s cut through the noise and...
READ POST- Your Path to Lasting Growth
16 days ago • 2 min readHello Reader, Stop Chasing Social Media Hacks: When What Works is Content Creation If you’ve ever found yourself Googling “best Instagram strategies for 2025” or scrolling endlessly through videos promising “the one secret to growing your audience overnight,” this is for you. The magic isn’t in hacks, trends, or quick fixes. It’s in the work you do day after day, showing up for your audience and improving over time. One step, one post, one lesson at a time. Let’s cut through the noise and...
READ POSTWhat Actually Works On Social Media
23 days ago • 3 min readHello Reader, Stop Chasing Social Media Hacks: When What Works is Content Creation If you’ve ever found yourself Googling “best Instagram strategies for 2025” or scrolling endlessly through videos promising “the one secret to growing your audience overnight,” this is for you. Also, this post may hurt, because the magic isn’t in hacks, trends, or quick fixes. It’s in the work you do day after day, showing up for your audience and improving over time. One step, one post, one lesson at a time....
READ POSTBusinesses Fail Because They Miss This Part 2
about 1 month ago • 1 min readHello Reader, Remember what we were talking about blast week? Here are the last two things to look at when trying to determine your ideal customer avatar. Dive Into Their Lifestyle Context matters. You wouldn’t talk to a six-figure CEO the same way you would a stay-at-home mom, even if they’re both women. Why? Because their lifestyles, priorities, and goals are completely different. Questions to Ask About Their Lifestyle: What does their daily routine look like? How do they spend their free...
READ POSTKnowing Your Audience Part 1
about 1 month ago • 2 min readHello Reader, When it comes to building a thriving business, few things are as important as knowing exactly who you’re talking to. Your ideal customer isn’t just a random demographic or a vague persona – they are the heartbeat of your business. Heck, I believe you need to give them a name so you can visualize them. By understanding who they are, what they’re facing, and what they’re dreaming about, you’re setting yourself up to craft a business that resonates, sells, and grows. Here’s why...
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