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Hello Reader, If you’re a coach, service provider, or personal brand and you are in your second act, you’ve likely heard that storytelling is the secret sauce to standing out online. I say it all the time myself. Copy of Untitled (1920 x 1080 px) But here’s the deal: not every story belongs in your content. In fact, oversharing the wrong kind of story can sabotage your credibility, overwhelm your audience, or completely backfire. So let’s break down the kinds of stories you shouldn’t share on...

Hello Reader, Get 50% Off on the Intensive Until Saturday, July 5, 2025! If posting feels like a waste of time, read this. Get 50% Off Until Saturday, July 5, 2025 Have you ever stared at a half-written Instagram caption thinking... “What’s the point? This won’t get seen anyway.” And yet, there you are tweaking fonts, rewriting hooks, and second-guessing everything. You’re not alone. This is exactly where so many smart, talented coaches get stuck. You’re amazing at what you do, but when it...

Hello Reader, Let’s talk about your profile for a second. You know… the little intro space on your Instagram or LinkedIn that’s supposed to hook people in and make them instantly want to work with you? Here Are 5 Things That Will Make Your Profile Stand Out (For All the Right Reasons): Get Specific About Who You Serve + How You Serve Them You’re not for “everyone.” And saying things like “helping you live your best life” tells me nothing. Say it clearly: I help midlife coaches get visible...

Hello Reader, Show Up With No Burnout Being consistent on social media has become the new hustle culture badge of honor. Post every day. Engage for an hour a day. Batch a month of content on Sunday night. C'mon now, that is not possible for everyone... you people be crazy!!!! If you’re a coach, strategist, or service provider who’s already juggling clients, content, and maybe a second-act life pivot, you don’t need another all-consuming routine. You need a system that works for you, not one...

Hello Reader, Let’s have an honest moment— How many times have you heard, “Just be authentic" when your content wasn’t landing? When your audience wasn’t responding? When you were pouring your heart out and still… feeling invisible? Copy of Untitled (1920 x 1080 px) And did that help you? Yeah, probably not! I get why “authentic” became the golden rule. It was meant to free us from the filters, the fake it ‘til you make it, the corporate-sounding captions. But somewhere along the way, it got...

Hello Reader, 2025 Sprout Social Index: What Coaches Need to Know Social media these days is basically that friend who barges into your house uninvited, eats all your snacks, monopolizes your time — and then ghosts when it’s time to clean up. But the 2025 Sprout Social Index? That report just dropped a big ol’ truth bomb on how we’re all using (and misusing) social right now — and I couldn’t stop scribbling notes. So if you’re a coach trying to stand out without dancing awkwardly on Reels or...

Hello Reader, Overcoming Visibility Fears: How Coaches Can Show Up It only takes eight seconds of courage to transform your coaching journey. The Shy Kid Under The Coats is Your Instructor Picture a young boy so shy that he would hide under a pile of coats at every family gathering just to avoid speaking to anyone. As he grew into his teens, he found comfort behind the lens of a camera, capturing moments but never stepping into them. Adulthood brought new challenges. As an entrepreneur,...

Hello Reader, How Storytelling Elevates Your Social Media Presence Stories Make Your Content 22x More Memorable Studies show that people remember stories 22 times more than facts alone. That means your content needs to tell a story, whether it’s about a client’s transformation, a lesson you learned, or a personal struggle that shaped your coaching. Stories Build Trust and Connection Your audience doesn’t want perfect; they want real. Sharing your journey, struggles, and wins makes you...

Hello Reader, 3 Reasons Why Long-Form Content Is Your Secret Weapon You’ve got a latte in hand, a personal development podcast in your earbuds, and a world of insights to share… but social media can feel more chaotic than comforting. If that sounds like you—someone who’s bursting with knowledge but also slightly overwhelmed by the latest social media dances and algorithms. Let me clue you in on a little secret weapon: long-form content. Think blog posts, podcasts, YouTube videos, or any...